Tu Jinge, 27, is one of the founders of Jingxiang Culture Communication Co Ltd, Tianjin. While studying for a master's degree in Nankai University, she and her friends set up a social space for learning and communication. In the process of operation, they realized the young generation had a strong interest in traditional handicrafts and folk culture. After that, they focused on the tea-calix with leaves, a representative work of traditional porcelain in Jiangxi Province as a breakthrough point, and started the entrepreneurial journey of protecting, inheriting and innovating intangible cultural heritage.
The team tapped design talent developing original works, established a cooperative relationship with intangible cultural heritage craftsmen, and sold the products through webcasts and crowdfunding. After three years of development, the company has launched nearly 60 inheritors of intangible cultural heritage, served hundreds of craftsmen in all parts of the country, especially in rural areas, and promoted the inheritance and development of intangible cultural heritage.
(Source: Xinhua)August 26, 2020