Women Build Greater Influence on China's Box Office

 June 22, 2019
Women Build Greater Influence on China's Box Office

Women accounted for around 51.8 percent of moviegoers in China last year, showing their growing influence on the country's box office, a report on the country's film industry showed. [Tuchong]


More than half of viewers of the top 10 movies in terms of the box office in China in 2018 were women. The proportion of female moviegoers of domestic fantasy "Monster Hunt 2" and "The Ex-File: The Return of the Exes" each surpassed 60 percent, according to Liu Jia, one of the writers of the report.

The stereotype about Chinese women who do not like action or sci-fi films has been broken. Last year, foreign and domestic blockbusters such as "Jurassic World: Fallen Kingdom" and "Operation Red Sea" have all attracted more female moviegoers than their male counterparts, it said.

The report noted that Chinese female viewers' preference was not confined to romantic movies. They also played a leading role in the contribution to the box office for comedies, action, sci-fi and adventure films.

The report was released by organizations including China Film Association at the ongoing 22nd Shanghai International Film Festival.


(Source: Xinhua)


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