NPC Deputy's Short Video Receives Great Attention

 May 13, 2020

Sun Yanling, deputy to the National People's Congress, China's top legislative body, recently released a short video on a popular short-video sharing platform to collect suggestions on her proposal about inheritance of intangible cultural heritage and ethnic minority cultural protection.

The video went viral after its release, and it received a response of more than one million views and nearly 10,000 likes in just two days.

"I support you to carry forward the ethnic culture." "Hope you learn more about farmers' lives in remote areas as a NPC deputy"… Many similar users' messages were left under the video. 

Sun, from Mudanjiang City, Northeast China's Heilongjiang Province, the fourth-generation inheritor of Mohe ethnic embroidery with Manchu style, will attend the National People's Congress to be held in late May. 

This year, Sun will focus on inheritance of intangible heritages in different places, trying to get policy support for online and offline development of them, and a boost in revenue generated from that development.  

Sun used this innovative way to collect public opinions on her proposal to this year's session. 

Sun said short video and livestreaming platforms had helped her promote the Mohe embroidery culture, which was listed as a national intangible heritage in 2015. 

"I have more than a year's experience on the short video Kuaishou platform. It is my wish as well as other cultural interiors' hope to spread the embroidery skills to more people via livestreaming shows and short videos," Sun said. 

Sun has passed on the embroidery skills to more than 20,000 people, and helped some 100,000 women embroiderers get jobs in the past 10 years, especially attracting more young people to learn about the traditional culture and skills through new media platforms.  

"Through the Kuaishou app, more people are able to get in touch with us and participate in the discussion of topics," said Sun, adding that she chose the Kuaishou platform because of its active interaction with users and positive atmosphere.

Besides Sun, Liang Qianjuan, another NPC deputy in Longnan City, Northwest China's Gansu Province, had also solicited suggestions from her Kuaishou followers on poverty-alleviation-related issues earlier this year. The video received 6,000 comments and more than 20 million views.

"The new promotion method on livestreaming and short video platforms can not only attract more fans, but also boost income for workers engaged in cultural heritage promotion," Sun concluded.

 

(Source: People's Daily/Translated and edited by Women of China)

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