The entrepreneurs create new production and supply employment opportunities for the society. At the same time, they earn considerable returns for their collaborators and themselves. But in all of the female entrepreneurs, there are just a few who make the enterprise grow up fast and get huge successes. They meet a lot of predicament while they run their business, especially in the way of management, which is different with the men entrepreneurs. In order to manage their enterprise, they need give full play to the "soft - management", creating their own management features.
Key words: woman entrepreneurs; predicament; management
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