Survey Shows More Than Half of Chinese Watch Vlogs

June 8, 2019
Editor: Sandy Zhu

Vlogging, short for video blogging, has become a new fashion in China, as more and more people grab their smartphones and cameras to record their lives and ideas and post the videos online.

According to a recent survey by China Youth Daily which pooled 2,003 people, 54.4 percent of the respondents said they had watched vlogs and 29.1 percent said they made vlogs.

More than 60 percent of the respondents said they enjoy watching video clips about travel while about 57 percent said food vlogs are their favorite. Most of the respondents are interested in the vlogs of Internet celebrities and entertainers.

Shen Xiaoyan, an accountant from Jinan, capital of East China's Shandong province, likes to scour vlogs for content about travel, cooking, study and shopping.

"I can learn about the life of other people (through their vlogs), learn their mentality and lifestyles. It broadens my horizons and adds joy to my tedious life," Shen was quoted by the newspaper as saying.

Despite the popularity of vlogs, some people complain about their problems. Some said that vloggers tout products and spread advertisements on their vlogs, while others said making good videos requires advanced equipment and editing.

And yet for all that, more than 80 percent of the surveyed said they would like to become a vlogger someday.

(Source: China Daily)

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