Report: 'Sheconomy' Boosts Tourism in China

July 11, 2018
Editor: Su Yilin

Chinese women dominate the travel market nowadays and require improved services to satisfy their needs, according to the latest reports from several domestic travel agencies.

According to one survey, among some 100,000 Chinese football fans who planned trips to Russia for the 2018 World Cup, 57 percent are female.

The report based on another survey shows that some 71.5 percent of male respondents said their wives make the decision of where to go when it comes to choosing the family's travel destination. Only 15.4 percent of husbands said they decide where to spend holidays, according to statistics.

Further results indicate that the average annual frequency that women go on trips increased from 3.4 in 2015 to 5.7 times a year in 2017. Accordingly, their annual travel spending increased from 2,424 to 4,680 yuan.

Most female tourists prefer short trips, with some 60.3 percent of them travelling for between one to three days in 2017, according to the figures.

Some 39.7 percent of female travelers said they choose to stay at budget hotels; 90 percent of them place safety first when deciding on a destination; and, 74.4 percent said they travel with friends.

Meanwhile, some 49 percent of the female travelers said they choose their destinations by recommendations from their social media accounts, and 30 percent said they are also influenced by tourism-related TV programs.

According to the results, the top five most popular destinations among female tourists are: Lijiang, southwest China's Yunnan Province; Sanya, south China's Hainan Province; Xiamen, southeast China's Fujian Province; Chengdu, southwest China's Sichuan Province; and, Chongqing.

Touching on female tourists' rights and interests, Yu Rong, a scholar at Yunnan Normal University, proposed three suggestions to improve relevant services.

First, hotels should provide safer services and protect female tourists' privacy. Second, relevant staff should enrich women's travel experience through various activities. Third, agencies should offer reasonable schedules to relieve the stress of female tourists.

"Female tourists who travel alone should especially raise their awareness of safety, and learn to protect themselves during trips," said an expert.

"It is necessary to keep in touch with family members and buy travel-related insurance. Meanwhile, it is better to learn some knowledge about how to deal with emergency," added the expert.

(Source: Xinhua/Translated and edited by Women of China)

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