China Brand Gaining Popularity Among Domestic Consumers: Survey

November 7, 2017
Editor: Candy Liao

Chinese people born after 1990 and 2000 are focusing more attention on the quality of products and less on their origin when choosing domestic and foreign goods.

They consider domestic products if the quality is good enough to meet their demands, according to Liu Lihua, a senior data analyst with CBNData.

The improving consumer behavior observed from 2014 to 2016 by Liu’s team is related to eight main changes regarding health, new lifestyle, product quality and international consumption, technology application, originality, and tailored services.

Nowadays, Chinese consumers have access to more imported products, especially after 2014, Liu said, pointing out that coastal areas have seen greater consumption of overseas products than first-tier cities and better-off areas.

Domestic baby bath products are gaining popularity among Chinese mothers, Liu said. Other domestic products, such as home appliances, clothing, furniture, and house building goods have gained nearly half of the market, a rise from the past.

Liu said Chinese vendors need to know this change in order to gain more ground in the market.


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