Big Data on Spring Festival Shopping: Fresh Food and Local Specialties Most Popular

February 17, 2017
By CNREditor: Penny Huang
Big Data on Spring Festival Shopping: Fresh Food and Local Specialties Most Popular

According to the report on shopping to celebrate 2017 Spring Festival co-published by CBNData and Alibaba, Chinese tended to purchase fresh food and local specialties most.[CNR]

 

CBNData and Alibaba recently co-published a report on shopping to celebrate 2017 Spring Festival based on big data. Accordingly, Chinese tended to purchase fresh food and local specialties most.

The report depicted a map on what people would like to purchase for the celebration from region to region. According to data, for instance, those in east China's Anhui Province preferred to buy roasted seeds and nuts, smoked pork and farm eggs.

Regarding online purchases, the proportion of people buying snacks and nuts was the highest across China, at 46.15 percent, followed by cereals and oil (14.82 percent) and liquor (over 9 percent). In southwest China's Yunnan Province, rice, cubilose and cherries ranked top.

Findings also indicated that compared to purchases for Spring Festival dinner in the past few years, people nowadays are more likely to buy fresh food, especially vegetables and fruit.

China's farming is undergoing a digital revolution. Big data in agriculture could integrate cross-sector information and improve farmer efficiency in multiple aspects. By speeding up breeding, driving intellectualized operations of precision agriculture, reengineering supply chains and providing guidance for produce sale, it can build an asymmetric relationship between farmers and agribusinesses.

To promote and apply big data in China's agricultural industries, joint efforts should be made by relevant departments to enact a set of policies and measures, strengthening top-level design and improving the technical system on data sharing, drawing up relevant content standards, building information release platforms and accelerating the development of e-commerce.

(Source: CNR/Translated and edited by Women of China)

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