The women's federation in the county of Jingning, northwest China's Gansu Province, has recently taken advantage of popular messaging app WeChat to carry out multiple initiatives.
Releasing notices or messages on WeChat groups has become a regular work model of the organization.
The latest news feed on the platform, for example, shows how the federation is encouraging villagers from Jieshipu Town to improve their domestic service skills via a training class in Beijing.
After learning about how to nurse the elderly and youngsters, qualified trainees can gain better access to relevant jobs, says the federation's notice.
In addition to online messaging, the county-level women's federation has also launched over 10 official niche WeChat accounts to spread knowledge on family education, women's employment and entrepreneurship, and government policies for farmers.
Such accounts include one called Jingning Women, one for local entrepreneurs, and another called Jingning Female Party Members and Officials.
Residents can also use the service to read stories about the campaign Looking for Most Beautiful Families, and find information about safeguarding individuals' rights and interests.
"I enjoy working and listening to podcasts at the same time. The online chat groups save me lots of time in my discussions with other women," said resident Cui Gaozhuo.
"I used to have limited approaches in acquiring news. Nowadays, I can learn a lot from the WeChat groups on topics such as handicrafts and rights protection," said villager Guo Yinping, who herself decided to attend the training session in Beijing.
Statistics show that over 100 official accounts and online chat groups on WeChat set up by Jingning Women's Federation have attracted over 4,000 subscribers.
Federations have released over 2,000 notices about multiple activities and 1,000 items of news on this novel service platform so far.
Moreover, officials have broadcast more than 4,000 podcasts over village loudspeakers.
(Source: China Women's News/Translated and edited by Women of China)
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