Shen Yueyue, president of the All-China Women's Federation, delivers a speech at the conference. [Women of China/Zhang Ping]
The All-China Women's Federation (ACWF) launched its 2015 campaign to seek the best families in rural and urban communities across China, in Beijing on February 6, 2015.
The 'Seek the Most Beautiful Families' campaign was first organized last year to identify the best family role model and those participating in good family traditions and values.
According to incomplete statistics, in 2014, more than 2.1 million family photos and 710,000 good family mottos were shared during more than 800,000 family tradition shows. As 5.8 million families took part in recommending model families, 80 million netizens participated online, and altogether more than 1 million "most beautiful families" were selected from across the country.
"The campaign to seek 'most beautiful families' is a new method of women's federations to promote proper family values as well as foster and practice socialist core values," said Shen Yueyue, president of the ACWF, in her speech at the launch meeting.
Shen asked women's federations across the country to give full play to women's roles in promoting proper family values and developing good social atmosphere.
"Good family traditions are the key indicators to select model families," Shen said. "[Women's federations] should publicize model families with good traditions, and criticize bad behavior not in line with family virtues."
Shen said the campaign should be regularly promoted to attract more people in urban and rural communities to take part.
"Women and their family members should have easy access to information about the campaign and participate in the campaign at any time," said Shen.
Shen required women's federations to attach great importance to the campaign, and combine it with the country's ongoing efforts to deepen reform, promote the rule of law and strengthen the management of the Party.
"Amid the process of building a moderately well-off society and realizing the Chinese Dream, women should be led to realize their own dreams of personal growth and happy families," said Shen.
Shen asked leaders and relative departments of women's federations to commit themselves to the campaign.
Song Xiuyan, vice-president and first member of the Secretariat of the ACWF, said at the meeting that, in 2014, the ACWF conducted the campaign to select best families and foster good family traditions in more than 700 thousand women's activity centers in rural and urban communities.
"The 'Seek the Most Beautiful Families' campaign is an effective way to convey socialist core values," said Song.
During 2015, the campaign should be conducted in three key areas: making use of media effectively to seek model families and giving full play to people's strength; combining traditional Chinese festivals with the campaign, and organizing activities suiting local conditions to seek and uphold family and social harmony, Song said.
Song Xiuyan, vice-president and first member of the Secretariat of the All-China Women's Federation, gives a speech at the conference. [Women of China/Zhang Ping]
The All-China Women's Federation launched its 2015 campaign to seek model families in rural and urban communities across China, in Beijing on February 6, 2015. [Women of China/Zhang Ping]
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