Chinese Women Eye Soft Power of Enterprises
December 16, 2013
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| The winners of the 2013 Top 10 Employers Gaining Most Attention from Women are Bayer (China), Guangzhou Toyota Motor, HSBC (China), Hilton (Shanghai), Mondelēz (Shanghai), Danone China, Hainan Airlines, China Vanke, Uniqlo, and COFCO. [finance.21cn.com] |
The website hosted an event recently in Sanya City in south China's Hainan Province, to announce the results of the China Best Employer Awards 2013. The Corporate Social Responsibility (CSR) and Employer Brand Communication Research Center of Peking University also co-hosted the event.
At the awards ceremony, Zhaopin.com CEO Evan Guo presented a report highlighting the results of an analysis evidencing the closeness of the relationship between China's job market and the country's overall economy during 2013.
The report used Zhaopin.com's extensive statistics and analyzed the impact of China's macroeconomic situation by including companies in different industries, of different sizes and under different forms of incorporation and by analyzing the changes in the hiring practices at these various companies.
The event designed a special award for the Top 10 Employers Gaining Most Attention from Women, in order to draw attention to women's workplace environment and how employers can attract more high-performing women employees.
The winners are Bayer (China), Guangzhou Toyota Motor, HSBC (China), Hilton (Shanghai), Mondelēz (Shanghai), Danone China, Hainan Airlines, China Vanke, Uniqlo, and COFCO.
The Zhaopin.com China Best Employer report showed that women pay more attention to soft power, including enterprises' future development prospects, benefits packages, and development and promotion opportunities. Men were more likely than women to focus on salary.
Women also care more about their work environment and workplace interpersonal relationships and are more likely to evaluate their employers from a long-term perspective.
Guo and the invited guests also attended a forum focusing on what enterprises need to change based on the survey results. The attendees reached a consensus that China's human resources sector is evolving along with the overall economic situation and that companies need to place their people first and foremost.
They pointed out at the forum that the previous rather simplistic model of labor relations no longer meets talent recruitment and management requirements. Employees and job seekers now attach more importance to whether a company can grant them more respect and greater room for personal development.
The survey found that compared to 2012, a just and fair employment policy, opportunities to improve individual abilities and work-life balance, among other forms of soft power, are the factors of most concern to employees. As a result, corporate HR departments need to focus more on their people and improve their internal management systems. At the same time, it behooves them to perfect their employer brand, both internally and externally, according to Zhaopin.com's expert advice for the sector.
(Source: finance.21cn.com/Translated and edited by womenofchina.cn)
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