Women's Federation Integrates Brand Projects into Rural Vitalization in NE China

August 15, 2018
Editor: Xie Wen

The provincial women's federation of Northeast China's Jilin held a special promotional event in the city of Tonghua on July 20 to announce the integration of three of its brands as part of the Jilin Women's Agritainment Rural Tourism Project.

At the latest meeting, officials said the domestic service brand Jilin Dajie, the skills training project Jilin Qiaojie and the Internet entrepreneurship project Jilin Wangjie would be gathered under the name Jilin Sanjie (meaning Jilin Three Sisters).

This would create a six-in-one group of services, encompassing home cooking, tidy living, street safety, folk customs, green travel and farming experiences, thus making full use of their individual functions, according to a spokesperson.

At the event, officials put forward several proposals on how their colleagues could do a better job as part of the Rural Vitalization Campaign, including strengthening consensus on the significance of the rural vitalization strategy and enhancing their sense of responsibility in terms of their roles.

The meeting called for officials and members of women's federations at all levels to enhance their political awareness; encourage women to firmly adhere to the Party's leadership; and, make full use of their role of "holding up half of the sky" in promoting the comprehensive revitalization of Jilin.

Li Xiaoying, secretary of the Party group and president of the provincial women's federation, said that rural women in the province have become the main force guiding the transformation of consumption concepts, helping local people to explore the countryside and enjoy nature.

(Source: Fnews.cc/Translated and edited by Women of China)

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