ACWF Launches Campaign to Find China's 'Most Beautiful Families'

  • February 25, 2014
  • Editor: Arnold Hou
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ACWF Launches Campaign to Find China's 'Most Beautiful Families'
Vice President and First Member of the Secretariat of the All-China Women's Federation (ACWF) Song Xiuyan (C) and members of the Secretariat of the ACWF Jiao Yang (R) and Deng Li (L) at the video and telephone conference in Beijing on February 24, 2014 [Women of China/Fan Wenjun]

The All-China Women's Federation (ACWF) held a video and telephone conference in Beijing on February 24, 2014 to launch and coordinate the campaign to find the 'most beautiful families' nationwide from February to May 2014.

In this context, "Beautiful" doesn't refer to physical attractiveness, but references instead a beauty of the mind and spirit, with the hope that this internal beauty is reflected onto the wider society.

The campaign is being launched after remarks made by Chinese President Xi Jinping while he met with the newly elected ACWF leadership, with the aim of implementing key points of the 11th National Women's Congress held in late October last year.

At the conference, Song Xiuyan, vice president and first member of the Secretariat of the ACWF, urged women's federations on all levels to prioritize the campaign and play an active role in finding the 'most beautiful families'.

During the campaign, the entire population will be encouraged to participate in activities to exchange civilized family traditions, show harmonious aspects of family life and family rituals, to improve ideological and ethical standards as well as scientific and cultural qualities, and help families lead an evidence-based, civilized and healthy life style, so that these civilizational advantages will echo out from families in to wider society.

Song stressed in her speech that Women's Homes, which are women's federations' initiatives to service women and children, in urban and rural communities should exert their roles in launching activities and arousing public enthusiasm during the campaign. Women and families should be encouraged to share the happiness in their lives, their cultural traditions and relate to each other stories of their harmonious families and their hopes for the future.

Song also stressed that women's federations nationwide should make regular and timely report on the progress of the campaign to the local publicity departments and civilization offices. Also, women's federations should seek help and support, and work together with local media, including websites, radio, television and newspapers to provide deep and informative reporting on how the campaign is progressing.

Women's federations nationwide should also explore creative ways to attract the public's participation. Introductions, photos and videos of the candidate families will be announced publicly on local websites launched for the campaign, and in promotional activities such as lectures and exhibitions. Seminars will be held in Women's Homes, local communities, government departments, on company property and in colleges.

The ACWF will cooperate with China Central Television (CCTV) and the Information Office of the State Council to search for the 'most beautiful families' through both traditional media and the Internet. An official website and microblog account, where netizens can vote for the candidates, have also been launched to promote the campaign among the public. Women's federations at all levels are also encouraged to recommend candidates to the ACWF.

To date, the ACWF has promoted the campaign logo and has opened the campaign page on the websites of CCTV, Sina, Clady and more. In addition, the campaign microblog has also been linked to on Sina and Tencent's websites.

The final results will be released on May 15, 2014, the annual International Family Day.

The campaign is an updated version of a previous national campaign to find 'Five-good Civilized Families.'

President of Shandong Women's Federation Zhai Liming and Vice President of Guangdong Women's Federation Yan Jingping each delivered a speech at the conference.

Also in attendance were Secretariat of the ACWF members Jiao Yang and Deng Li. Deng presided over the conference.

Since the 1950s, women's federations across China have been conducting the competition, previously known as 'Five-good Families.' In 1996, the ACWF, along with the Publicity Department of the Central Committee of the Communist Party of China (CPC) and 18 other ministries and committees, launched the 'Five-good Civilized Families' program.

Some of the objectives of the program include improving the qualities of family members, raising living standards, and promoting civilization in both urban and rural areas. It also actively advocates respect for the elderly and care for the young, equality between men and women, industrious yet prudent management, harmonious family life and neighborly unity.

The program is widely considered to have played a positive role in promoting economic development and safeguarding social stability. The main content includes enlivening domestic cultural life, popularizing legal knowledge, eliminating feudal superstitions and backwards customs, and promoting harmonious relationships among neighbors.

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