(1) Build up a social atmosphere of respect and care for children and eliminate discrimination against and harm to children.

(2) Establish a family education guidance and service system adaptable to urban and rural development.

(3) Improve parental quality and raise the level of family education.

(4) Provide rich cultural products beneficial to the healthy growth of children.

(5) Protect children from unhealthy information spread via the Internet, mobile phones, games, advertisements, books, films or TV programs.

(6) Help children to form the habit of reading. Increase reading time on and reading amount. Ensure that more than 90 percent of children read at least one book every year.

(7) Increase in counties and townships the number of after-school activity centers and facilities to provide education, sci-tech, culture, sports and entertainment activities for children. Maintain the public welfare nature of these centers and facilities and promote their utilization rate and service quality. Provide each neighborhood or township (town) with at least one full-time or part-time social worker specializing in work concerning children.

(8) Ensure that over 90 percent of urban and rural communities set up children's home where children and their families can enjoy games and entertainment, receive education, health care, social psychological support and referral services.

(9) Safeguard children's rights to participate in family life as well as school and social affairs.

(10) Safeguard children's rights to leisure activities and entertainment.

Strategies and Measures:

(1) Carry out publicity and education activities themed "Children First" and "Children's Rights" , hence raising public awareness of children's rights, especially children's rights to participate.

(2) Incorporate guidance services of family education into the urban and rural public service system. Set up family education guidance bodies at all levels and ensure that 90 percent of urban communities and 80 percent of administrative villages have parents' schools or service branches which provide family education guidance. Establish a training system of family education workers and an admittance system to guidance service institutions so as to cultivate a qualified full-time and part-time family education workforce. Increase the input of public finance for family education guidance and service system, and encourage and support non-governmental sectors' participation in family education.

(3) Carry out family education guidance and publicity activities. Popularize family education knowledge continuously through various channels and in multiple forms. Ensure that parents receive family education guidance and that they participate in family education practice at least twice a year. Strengthen studies on family education and promote efficient applications of relevant research results.

(4) Create a favorable family environment for the healthy growth of children. Advocate equal, civilized, harmonious and stable family relations and encourage better communication between parents and children. Prevent and prohibit domestic maltreatment, neglect and violence.

(5) Create a favorable cultural environment for children's healthy physical and mental development. Guide the mass media in producing and spreading information beneficial to children's healthy growth, and make cultural products more informative and interesting. Formulate preferential policies that encourage and support the composition, production and release of quality children's books, films, TV programs, songs, children's folk rhymes, dances, dramas, comics and animations, and games. Promote well-designed children's radio and TV programs and strictly control the broadcasting of programs unsuitable for children through the mass media. Organize children's cultural events and develop a slew of children's cultural brands. Enhance supervision of the cultural market, and strengthen investigation of and dealing with publications, children's toys or accessories that spread pornography, murder, violence, superstition or pseudoscience. Attach great importance to the composition, translation and publication of children's books in ethnic minority languages.

(6) Regulate advertising and commercial activities related to children. Strictly implement relevant regulations and policies, prohibit advertising of substitute breast milk products and standardize advertisements on children-related products (services), tobacco and alcohol. Standardize and limit children's participation in commercial performances and activities.

(7) Create conditions for children to make appropriate use of the Internet. Open public reading rooms with electronic facilities in public-welfare cultural activity centers, children's activity centers that offer free Internet services, and public Internet facilities in communities that are free or offered at preferential prices to children. Promote the usage of "green" Internet software and prohibit the spreading of negative information so as to create a sound on-line environment for children. Strengthen management of business venues that provide Internet services. Urge Internet bars to operate a real-name registration system, to place "No Admission to Minors" signs in prominent positions, and make sure no juveniles enter the venues. Crack down on illegal Internet bars. Enhance family and school guidance on children's use of the Internet and prevent children from Internet addiction.

(8) Purify the environments surrounding schools. Implement relevant measures safeguarding public order nearby schools and ensuring school security. Establish public security posts adjacent to schools to patrol areas of complicated public order. Place security guards at school and kindergarten entrances. Set up traffic warning signs and security facilities nearby schools in strict accordance with relevant regulations. Assign police officers and traffic wardens in maintaining orderly traffic on roads and streets nearby schools and kindergartens where traffic conditions are complicated. Intensify supervision of business venues close to schools. Internet bars, game rooms and entertainment venues are prohibited within a 200-meter radius of schools.

(9) Promote construction of children's activity facilities. Incorporate construction of children's activity facilities and centers into local economic and social development plans, increase the input of public lottery funding for building children's activity facilities and centers, and enhance support in setting up and operating children's activity facilities and centers in rural areas. Standardize management of children's after-school activity facilities and centers. Entrance to public cultural, sci-tech and sports facilities and venues should be open free to children or at preferential rates. Set up special activity sectors or zones for children where conditions allow. Enhance construction of patriotic education bases.

(10) Enhance the service functions of urban and rural communities for children. Establish a community-based operating mechanism to protect children and fully explore and reasonably utilize community resources. Mobilize schools, kindergartens, hospitals, social groups and volunteers to participate child protection. Integrate community resources to build children's activity centers, employ full-time or part-time staff, increase efficiency in running these centers and provide services to children and their families.

(11) Create suitable reading conditions for children. Promote a child-oriented book classification system that recommends books suitable for children according to age, and offer suggestions and guidance to parents on choosing books for their children. Expand the number of community libraries and rural mobile libraries, set up children's reading rooms or sectors in public libraries, and establish children's libraries in counties (cities or districts) where conditions allow. Allocate a number of children's books to rural reading rooms. Organize extensive reading activities that encourage and guide children to read books on their own initiative.

(12) Safeguard children's rights to participation and expression. Incorporate children's participation into decision-making processes on children's affairs and services. Involve children's representatives in decision-making on important children-related issues and listen to their opinions. Smooth channels for children's participation and expression, increase children's opportunities to take part in social practice and encourage them to participate, within reason, in social affairs and public welfare activities, so as to improve their social participation abilities.

(13) Enhance children's environmental protection awareness. Carry out publicity and education on environmental and ecological civilization. Encourage children's proactive participation in environmental protection activities, guide them in living a low-carbon lifestyle and encourage their environment-friendly consumption of resources.

(14) Build a capable body of social workers specializing in work concerning children. Intensify these workers' capability training to enable them to play active roles in serving children and safeguarding children's rights and interests.

(15) Carry out international exchange and cooperation to promote children's development. Enforce international conventions such as the United Nations Convention on the Rights of the Child, expand bilateral and multilateral exchange and cooperation, and make known China's achievements in pushing forward children's development.