The Media Monitor for Women Network is a Beijing-based non-governmental organization that has its origins in the Fourth World Conference on Women held in Beijing in September 1995.
At the conference, the Beijing Platform for Action was adopted and listed women and media as one of the 12 critical areas of concern, putting forth the goal of ‘encouraging the establishment of media watch groups that can monitor the media and consult with the media to ensure that women's needs and concerns are properly reflected.’
In March 1996, a group of women journalists and researchers set up the Media Monitor for Women Network. It is the first action-oriented group focused on media and gender in mainland China. Although it is a subordinate body of the Capital Women Journalists’ Association, it operates independently.
The Media Monitor for Women Network aims to promote gender equality in media and women’s communication rights. Its goals include rectifying the discriminating and disparaging attitude towards women as well gender stereotypes, so as to increase the visibility of women and gender issues in media and communications, to enable more women to access media and communications outlets in order to express their thoughts and ideas, and to improve the status of female journalists in media and communication agencies.
The working strategies of the organization mainly include research, training, advocacy, writing, media liaison, production of alternative media and resource development.
All leaders and key members of the Media Monitor for Women Network are women, with backgrounds in media or media research. Apart from their expertise in their fields, they are widely involved in other non-governmental actions related to women’s rights and gender equality. They have played important roles in many NGOs and have extensive connections with journalists.
The website of the Media Monitor for Women Network is www.genderwatch.cn.
(Source: genderwatch.cn/ Translated and edited by womenofchina.cn)
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