Entrepreneur Shares China's E-Commerce Models, Experience

May 3, 2018
Editor: Qiao Ziyu
Wang Shutong speaks at the event. [www.ce.cn]


Wang Shutong, CEO of DHgate.com, a cross-border e-commerce platform, noted that China's cross-border e-commerce is developing fast, especially in the digital economic era.

The digital trade, including China's e-commerce platforms, China's e-commerce models, and relevant experiences, are very popular among overseas countries, Wang said during an interviewed by the Xinhua News Agency.

Wang is also the representative of the Chinese business community for the APEC Business Advisory Council (ABAC), and she recently attended an ABAC meeting held in Tokyo, Japan.

"The global digital trade is booming, whilst China is in a leading position. According to statistics from China's General Administration of Customs, over the past three years, the average annual increment rate of China's cross-border e-commerce export and import volumes reached 50 percent," Wang said.

In 2017, China's volumes of import and export retail, through customs' cross-border e-commerce management platform, were up to 90.24 billion yuan, an increase of 80.6 percent compared with the same period the previous year, she added.

Wang said: "With the widespread use of new technologies, such as big data, cloud computing, artificial intelligence (AI), and block chains, the cross-border digital trade is becoming easier and more efficient."

Foreign trade can be as easy as domestic trade, she added.
Wang explained that cross-border e-commerce's development has provided more opportunities for small and medium-sized enterprises. Meanwhile, it has created many chances to start businesses and increase employment opportunities.

Furthermore, China's cross-border e-commerce models and development experiences also gained wide attention from all over the world.

Wang said that other economies can learn from China's successful models and experiences. She also launched in 2013 a cross-border e-commerce capacity promotion project through ABAC, which aimed to help more small and medium-sized enterprises to go global, through spreading China's experiences and teaching relevant e-commerce skills.

She introduced that this project has held different activities in Malaysia, Turkey, Brunei, Papua New Guinea, and Chile, and has trained some 10,000 entrepreneurs from small and medium-sized businesses from 30 economies globally.

The project helped business owners better understand e-commerce and learn to sell their products go global with lower costs.
"This cross-border e-commerce capacity-building project can be helpful to improving the international image of Chinese enterprises through sharing experiences," Wang noted.

She said: "Chinese enterprises have their own innovative commercial models and are willing to share with others."

Wang also noted that these cross-border e-commerce platforms have lowered the barriers to engage in the Global Value Chain (GVC) for small and medium-sized enterprises, which also provides more opportunities for them to be involved in the Belt and Road Initiative.

(Source: Xinhua/Translated and edited by Women of China)

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