For nearly 70 percent Chinese, the price of tickets is the primary factor in choosing a tour destination.
A survey showed 60.6 percent of 2,007 respondents want better rules on ticket pricing at tourist destinations. Over two-thirds believe ticket prices inexplicably rise during holidays, the China Youth Daily reported on Thursday.
"Some price are reasonable, but some are just too expensive," said Deng Weiyi from central China's Hunan Province, noting that ticket costs are a huge chunk of travel costs.
About 58.4 percent of respondents said that running costs of scenic areas should not be overly dependent on tickets.
Yang Yong from East China Normal University, suggested increasing income from a variety of sources rather than just admission fees, and improving recreational facilities to encourage tourists to stay longer.
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