Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week

September 25, 2018
By He QiujuEditor: Qiao Ziyu
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Participants of the show pose for a photo.

 

Organizers recently staged a series of shows of 2018 Beijing Fashion Week at Wangfujing Commercial Street in the capital.

During the event, local fashion brand Qingjun Palace hosted a show, which also coincided with the 6th Beijing Wangfujing International Brand Festival.

Qingjun Palace is known for its special cutting and oriental elegance, featuring exquisite hand-crafted details, traditional cultural symbols and creativity, said a spokesperson.

Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Ren Qingjun

The brand, which uses the lotus as a symbol, was founded by Ren Qingjun. She explained: "The lotus is often regarded as standing for wisdom and beauty, which coincides with our brand image. We share the idea of passing down traditional culture and positive energy."

The clients of Qingjun Palace include politicians, TV hosts, entertainers, business executives and fashion lovers.

In their latest collection, traditional Chinese crafts such as embroidery, painting and hand-made tassels are used, adding to the sense of intangible cultural heritage with designs full of vitality.

"I have always maintained my original intention of making clothes designed and made in China popular around the country and the rest of the world," Ren said.

 

Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Audience pose for a photo before the fashion show
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Audience at the show
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
A model appears on the runway with a child.
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week
Local Brand Showcases Classic Designs at 2018 Beijing Fashion Week

 

(Women of China)

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