Araisara Fashion Show Combines Japanese Culture and Fashion

November 4, 2014
By Yao YaoEditor: Gabriel L. Yang
Sara Arai, head designer of araisara [Courtesy of China Fashion Week Organizing Committee]

Araisara, the well-known Japanese designer brand, provided a visual feast of Japanese culture rather than a fashion show at the Golden Hall of Beijing Hotel on November 1, 2014.

This marked araisara's first time releasing a new collection at China Fashion Week spring/summer 2015 (October 25-November 2) following many successes at both Paris Fashion Week and Fashion Week Tokyo.

With this new, largely black and white collection, araisara expresses traditional Japanese culture through fashion. Inspired by Japanese culture, scenery and spirit, araisara strongly addresses its wish of keeping traditional culture embedded in design. From the traditional use of "palace style dyeing," araisara updated its unique materials and techniques and gradually formed its own exclusive design style and sales model.

Sara Arai, head designer of araisara, was born and grew up in Beijing and graduated from Fashion College Sakuragaoka, Tokyo. After staying in China for a while, she returned to Japan and opened her studio in Tokyo. She was accepted by many celebrities as their fashion designer in 1998 and opened two flagship fashion stores in Tokyo and Mejiro to sell her own designs in 2005. In order to realize her idea of combining traditional Japanese culture and modern fashion, Aria built the brand araisara in 2008 and has presented at high-end fashion weeks every season since 2009.

The China Fashion Week spring/summer collection 2015 is held from October 25 to November 2. There are six designers debuting their designs. They are from the Netherlands, Japan, South Korea, and Italy. On November 2, the last day of the Fashion Week, DRESSCAMP, SON JUNG WAN and an Italian brand released their new designs for next season.

Araisara's new design [Courtesy of China Fashion Week Organizing Committee]

Araisara's new design [Courtesy of China Fashion Week Organizing Committee]

Araisara's new design [Courtesy of China Fashion Week Organizing Committee]

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