CCTF, Baby Formula Brand Co-launch Project to Improve Nutrition in Impoverished Areas

December 29, 2018
Editor: Yang Peng
Zhu delivers a speech at the activity. [CCTF]

 

China Children and Teenagers’ Fund (CCTF) and U.S. milk powder manufacturer Mead Johnson Nutrition launched a charity project in Beijing on December 5 to help improve the nutrition intake of mothers and babies in impoverished areas.

Mead Johnson Nutrition is a subsidiary of London-based consumer goods company Reckitt Benckiser Group.

Participants including Zhu Xisheng, secretary-general of CCTF; Enda Ryan, president of Mead Johnson Nutrition in the Greater China Region; and, Patty Ohayer, responsible person of Reckitt Benckiser Group’s global charity projects, attended the activity.

As part of the project, organizers will provide comprehensive services to pregnant women and babies under the age of two for the next three years.

The first 1,000 days of a baby’s life is of great importance to their physical development. If they fail to get the right nourishments, their health will be adversely affected.

According to an official report, the chances of lacking enough nourishment intake among rural children is six to eight times above that of their counterparts in urban areas.

Findings also indicate that the nutrition status of women and babies in central and western China has become an obstacle to improving the country’s overall health conditions.

The organizers will work to improve the nutrition intake of 10,000 pairs of mothers and babies in 25 counties.

The measures will provide free nutritional exam services, offer subsidies, and train at least 5,000 medical workers to publicize related medical knowledge.

In a speech delivered to attendees, Zhu said: “The project will be committed to lowering the rate of developmental retardation, exploring the methods to improve the nutrition status of children in impoverished areas, and assisting the government in making health policies.”

Rakesh Kapoor, CEO of Reckitt Benckiser Group said: “Our mission is to lower the rate of developmental retardation, a move that is likely to inspire impoverished children’s potentials.”

“Mead Johnson Nutrition has been conducting business in China for 25 years,” said Gu Lei, vice-president of Mead Johnson Nutrition in the Greater China Region. “It has been an active participant and pioneer in philanthropy.”

Babies’ nutrition and health are CCTF’s two major focuses, according to a spokesperson for the organization. It has launched several charity projects to help them since 2011.

 

Gu Lei, Zhu Xisheng, Enda Ryan, and Patty Ohayer (from L to R) attend the activity. [CCTF]
Participants attend a discussion at the event. [CCTF]

 

(Source: China Children and Teenagers’ Fund / Translated and edited by Women of China)

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