The All-China Women's Federation (ACWF) and Xinjiang Production and Construction Corps launched a training session to promote the Women's Entrepreneurship and Innovation Competition on August 3 in Shihezi, northwest China's Xinjiang Uygur Autonomous Region.
About 100 competitors and female entrepreneurs from the Corps participated in the two-day event, which covered operations and the management of start-ups, business design, branding, financing and online marketing.
To prepare for the upcoming competition, the event aimed to help teams better understand the policies and requirements, grasp the skills for making presentations and optimize their projects.
The ACWF invited some experts to provide pre-contest training and guidance on site.
Zhao Zichen, executive director of the Innovation and Entrepreneurship Education Institute of China Senior Professors Association, was invited to lecture.
During the course, Zhao integrated theory with practical advice on entrepreneurship and innovation.
Case studies were made to illustrate on business operations, promotion and sales as well as identify difficulties and disadvantages.
Zhao encouraged the female start-ups to free their minds, shoulder more social responsibilities and innovate entrepreneurship in the "She Era".
Participants said they had benefited much from the training. Song Li, a trainee from a local enterprise management company, told reporters that, by participating, she had more opportunity to practice, broaden her horizons, learn more and meet others.
(Source: China Women's News/Translated and edited by Women of China)
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