National Children's Food Safety Campaign Launched in Beijing

July 5, 2017
Editor: Alice Shang

A national campaign to promote children's food safety awareness was launched on July 1 in a community in the Xicheng District of Beijing.

The event aimed at improving public access to information on both food safety and nutrition.

Organizers shared tips with parents and gave out cartoon picture books exploring food safety and food-borne illnesses among youngsters.

The books suggest children avoid potatoes with buds and eat more fruit and vegetables. By introducing safe food handling instructions and easy-to-understand messages, children can better protect themselves in the future, said officials.

This event was designed to be interactive and make use of a movable "experience camp" for children.

The camp consisted of five major themes: food traceability, a healthy diet, food safety, comprehensive experience and a service center.

Besides, latest technologies such as Augmented Reality and VR were introduced to make the experiences more life-like.

One VR display simulated a kitchen scene to show children how to cook healthy diets and use condiments properly.

Augmented Reality was deployed to show how food is produced, processed, circulated and consumed.

By learning food traceability, students can better understand how commonly-used labeling can help protect children from the threat of food-borne illness.

Interactive games related to food safety were also organized to attract more kids to participate and to inspire them to explore.

Zhang Jiayun, a third-grade primary school student, said: "It is so easy to learn about food safety. I'm very happy that I can learn while playing."

The event is a major part of China Food Safety Publicity Week, observed in China annually since 2011, which aims at rebuilding public confidence in food safety.

The current national campaign was initiated in June last year. Having run for around 12 months, the project has been held in eight major cities, benefiting over 200,000 people, according to an official report.

The campaign will continue elsewhere. In the next five years, the initiative will be held in nearly 1,000 schools and 300 communities, benefiting roughly 10 million child-bearing households, latest figures indicate.

(Source: Women Voice/Translated and edited by Women of China)

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