CWDF, PepsiCo Launch '17 Bring Happiness Home· Postal Parcel for Mothers' Charity Program

January 22, 2017
Editor: Joyce Dong
CWDF, PepsiCo Launch '17 Bring Happiness Home· Postal Parcel for Mothers' Charity Program

PepsiCo Greater China Region donates 2017 charity parcels filled with daily necessities to impoverished mothers. [Women of China/Fan Wenjun]


The China Women's Development Foundation (CWDF) and PepsiCo Greater China Region (GCR) launched the 17 Bring Happiness Home·Postal Parcel for Mothers charity campaign on January 18 in south China's Guangxi Zhuang Autonomous Region.

The launch event took place in Longchang Village, Mashan County, a national poverty-sticken county in the city of Nannin.

In the meantime, PepsiCo has joined hands with Tencent charity platform to encourage more people to participate in the campaign to bring warmth and happiness to more mothers in the nation's impoverished areas, making "where there is love, there is family" the best-wish of the upcoming Chinese lunar New Year.

Zhu Baoming, director of the Mother Health Express Department of the CWDF and Yao Weiwei, senior vice-president and general manager of Beverages of PepsiCo GCR visited the village, along with young actors known as "National sons" Zhang Yishan and You Haoran.

Longchang is a minority ethnic community and a state-level impoverished village. The CWDF and PepsiCo GCR officials and PepsiCo celebrities donated 2017 sets of charity parcels filled with daily necessities to povety-stricken mothers in this area. They also visited some impoverished families, sent them various daily necessities and warm clothes. They made traditional Chinese rice-puddings with the villagers in accordance with local customs and sent their New Year blessings of "annual rice-puddings coupling with prosperity" to the villagers.

The Postal Parcels for Mothers charity program was initiated by the CWDF of the All-China Women's Federation (ACWF) in 2012. It was the winner of the 8th China Charity Award, the highest charity award by the Chinese government.

PepsiCo has provided various supports to this project since 2013. Over the past five years, PepsiCo has donated tens of thousands of charity parcels filled with daily neccessities with total donation exceeding 4 million yuan (U.S.$ 581,995).

"As our long-term strategic partner, PepsiCo has been providing great contributions to the CWDF's Water Cellars for Mothers program since 2001. We hope that more companies follow PepsiCo with a high sense of social responsibility, actively engage in promoting China's sustainable development and public welfares, making contributions to the society while developing their own businesses," said Zhu.

"Since 1981, PepsiCo has been actively fulfilling its commitment of 'In China, For China, and With China'. In this year's campaign, we are especially pleased to invite the 'National Sons' to send New Year blessings to impoverished mothers," said Yao. "We hope to encourage more young people to engage in the public welfare programs, extending happiness to millions of households."

"The living condition of these impoverished mothers is extremely hard, totally beyond my imagination. It is a rare opportunity for me to contribute my share of help and send happiness and care to these mothers in such special days as the new year," Zhang said. "Charity is quite simple and everybody can deliver happiness and warmth to those in need as long as one makes his/her efforts."

You is also very grateful to participate in PepsiCo's charity program to deliver warmth to more mothers in need.

This year, PepsiCo continues its partnership with Tencent Charity, by breaking the boundaries of offline campaign and broadening consumer's participation through expanding the program from offline to online charity platforms to achieve greater impacts. Consumers can contribute to the Tencent CSR "Donation Through Walking" program and Tencent's special donation page, and these donations will all be granted to the CWDF's Postal Parcel for Mothers project, so as to help more impoverished mothers enjoy a happy new year.


CWDF, PepsiCo Launch '17 Bring Happiness Home· Postal Parcel for Mothers' Charity Program

Officials from the CWDF and PepsiCo Greater China Region make traditional Chinese rice-puddings with local villagers. [Women of China/Fan Wenjun]


(Source: Global Times)

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