|Designer Li Kun [China Daily]|
The press conference of the global fashion culture competition Fashion Master was held at the CCTV headquarters on April 3 in Beijing. The show is produced by the China Central Television, also know as the CCTV, and jointly produced by the CCTV Financial Channel and Ideashare Culture .
Qi Zhuquan, Director of the CCTV Financial Channel, Wu Keyu, Director of the CCTV Central Editing R&D Center, and other guests attended the opening ceremony.
At the conference, the program's mentor lineup was announced and will comprise Zhang Yu, Editorial Director of VOGUE, internationally renowned designers Guo Pei and Vivienne Tam, , and Li Bo, renowned cultural scholar and professor at Nanjing Normal University.
The program will last for nearly 3 months with a total of 11 episodes. It will bring together 32 international designers.
Under a limited timeframe and conditions, the designers will compete fiercely around the grand theme of "Oriental Elements and Chinese Image" and complete creative design and interpretation challenges of different themes.
The winner of each episode has the opportunity to create a design jointly with the world's top fashion masters. Finally, the top ten designers will fight for the "Fashion Master" title.
As a key innovative project, Fashion Master is an important part of the "clothes, food, housing and transportation" ecological layout of the CCTV Financial Channels.
According to Qi, there are three reasons for launching this program. Firstly, filling the vacancy of a "clothes" program.
Secondly, developing and expanding traditional culture, since the Chinese nation's clothing culture has a long history. The program will allow Chinese traditional culture to be connected with modern fashion through the medium of clothing. Traditional Chinese cultural elements are also bound to glow with a new vitality.
Thirdly, we are in a time of change. The development of science and technology is beyond people's imagination. This program has also been created and innovated in this context."
Producer Yang Xiaohui said, "I hope this program will lead a healthy and fashionable public aesthetic preference."
A program contestant, new-generation Chinese designer Li Kun, brought everyone a unique fashion show at the press conference.
When talking about her feelings of joining the program, Li mentioned this was the first time she had presented Chinese cultural elements to the audience through fashion, and disseminated a design concept through the language of television.
As a designer, she expressed her appreciation for the bold and innovative spirit of the production team and stated that this was a golden opportunity for Chinese designers to pass on their fashion ideas.
Producer Zou Lin talked about the original intention, "We wanted to become the most authoritative Chinese young designer contest, support Chinese designs, and demonstrate Chinese creativity to the world."
The program has forged a new path, boldly combining culture and fashion, and striving to guide fashion ideas to be deeply nourished by Chinese culture, whilst drawing inspiration from art.
At the conference, experts and scholars from the fashion industry, the media, and other fields expressed their thoughts after they watched snippets of the upcoming program.
Yu Guoming, Executive Director of the School of Journalism and Communication at Beijing Normal University, predicted the influence of the program, "Fashion is indeed a carrier of communication."
"It embodies a country's economic strength, scientific and technological strength, cultural heritage and national imagination," Yu added.
Bearing pious cultural awe and absorbing the essence of Chinese culture, Fashion Master premiered on the CCTV Financial Channel at 19:30 on April 7.
|Interview with a member of the Fashion Master team [China Daily]|
(Source: China Daily/Translated and edited by Women of China)
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