20 Public Service Ads Helping Tackle Gender Equality

November 7, 2017
Editor: Alice Shang

Shanghai Women's Federation ran an open-submission public service advertising campaign on the theme of gender equality from September 15 - October 13.

Here are 20 creative works sent in by organizations and individuals across the city.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Jing'an District, Shanghai]

 

A home is built equally by husband and wife and needs constant care from both sides.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Tongji University]

 

Like a pair of chopsticks or glasses, things won't work well unless both parts seek a balance. The same applies togender issues. Gender inequality would lead to the erosion of our social order.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Hongkou District, Shanghai]

 

Red is for women, and blue is for men. The two are both involved while remaining true to their distinct characteristics. Representation means respect for both of them.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Jinshan District, Shanghai]

 

The two figures of a man and a woman are both integrated into the word "economy" to show that men and women share equal opportunities to ensure sustainable economic growth.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Jiading District, Shanghai]

 

The Chinese character "Tian" (heaven, sky) is depicted as a person with two legs. One foot has a woman's shoe; the other is a man's. It shows that men and women are equal under heaven.

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from the Women's Commission of Shanghai Science and Technology Committee]

 

A woman (in red) raises her head as if she has something to expect; while the man (in blue) looks straight ahead and seems to be in meditation.

In terms of the gender issue, both men and women should think about it from a new perspective.

The hands they hold together form the shape of a heart, showing they can live in harmony.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Jiading District, Shanghai]

 

A boy and a girl are sitting on a seesaw that is a part of the Chinese character "等Deng” (equal). Only when the balance of seesaw is achieved can the character be property revealed.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Yangpu District, Shanghai]

 

Men and women are equal. Women's abilities never lag behind.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Putuo District, Shanghai]

 

Women should not be discriminated against because of their gender. A fairer social environment is needed to guarantee females' access to decent jobs, education, decision-making and the many other interests and rights they deserve.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Shanghai University]

 

Like two gears, a man and a woman relate to one another and keep each other moving, creating a brighter future.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from an individual]

 

No discrimination, but gender equality.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from East China Normal University]

 

Pencils, erasers and rulers mean education. By ensuring an inclusive and quality education for all, women can have the equal chance to reach their full potential.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Pudong New District, Shanghai]

 

By giving examples on how a woman can finish tasks, earn a degree and stay healthy the same as men, the poster inspires people to think that women can succeed equally in many things.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Huangpu District, Shanghai]

 

A human face is shown with the symbols for a man and a womanas its eyes.

The two signs are horizontal, emphasizing the slogan below the picture: "Men and Women are Born Equal."

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Hongkou District, Shanghai]

 

A torn wall can be restored, but the same thing cannot be done for a damaged relationship.The poster calls for a stop to domestic violence and urges the protection of women's rights.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Xuhui District, Shanghai]

 

In daily life, married couples share the responsibilities and obligations in supporting their home.

When a contradiction occurs, staying calm can help the problems be solved in an efficient way.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from Fengxian District, Shanghai]

 

The outer silhouette portrays a woman's head, whilst the shape inside shows a man. The picture indicates that men and women are integrated and equal.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Baoshan District, Shanghai]

 

The picture on the left depicts a man bossing a woman around, showing no care for her feelings. The two pictures on theright say that a woman can be strong and drive like a man.

The poster urges people to show respect for women.

 

20 Public Service Ads Helping Tackle Gender Equality
[Work sent from a digital company]

 

The picture calls for a more diversified world in which different behaviors are valued, regardless of gender.

 

20 Public Service Ads Helping Tackle Gender Equality

[Work sent from Hongkou District, Shanghai]

 

A baseball bat forms part of the Chinese character for "female" and it calls for an end to violence against women.

 

(Source: Women Voice/Translated and edited by Women of China)

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