East China Calls for More Efforts to Engage Local Women in Entrepreneurship

February 7, 2017
By Yao Jian, Wang Danqing, Xiu JiangminEditor: Jane Wang

"Since opening my own store in the community, I've been very busy with different things every day. But, overall, I'm very satisfied with my fulfilling life now," said Zhang Jinyu, a woman from Huangdao District in Qingdao, a city in east China's Shandong Province.  

From choosing a retail space for the store to recruiting and training new workers, Zhang revealed that she could not have managed so many matters by herself without the local women's federation's help.

As a mother of two children, Zhang said that she used to take care of her children at home. At the recommendation of one of her friends, Zhang took part in a training session—organized by the Huangdao Women's Federation—which focused on helping local women engage in entrepreneurship.

After obtaining support and guidance from the federation, Zhang officially opened her store in December 2016. Accordingly, Zhang is the first business founder to have benefited from the "Mother Entrepreneurship Incubator Base," established by the federation on December 12, 2015.

So far, the federation's initiative has helped a total of 35 local mothers find jobs near their homes. Meanwhile, 22 women in the local region have registered to join the entrepreneurship group.

As a staff member of the federation explained, the base is designed to inspire women to be entrepreneurs and pursue innovation in their work. Over the next decade, the base will cultivate over 100 business founders in the local area and help over 1,000 women find employment.

So far, the base has been recognized for its efforts and strides, being named an outstanding entrepreneurship base of lifting women out of poverty in Shandong and a demonstrative base of female innovation, creativity and entrepreneurship in Huangdao.

(Source: China Women's News/Translated and edited by Women of China)

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