The full decade of the Cultural Revolution movement from 1966 to 1976 saw China's fashion go underground, buried under a sea of grass green army uniforms and Mao suits. But by the end of the year 1976, the winter of fashion discontent was finally over and the ice was beginning to melt.
People's dressing began to get more and more colorful and Western 'fancy dress' quietly crept into the country. Gradually, people's aesthetic awareness began to awaken. The traditional Chinese love of beauty, for so long repressed, was starting to surface again.
In 1978, the official political order of reform and opening up had not yet been publicly released, but the fashion revolution had already started on the streets. The popularity in Hong Kong and Taiwan of the bell-bottoms so captivatingly worn by heartthrob crooner Elvis Presley, also impacted on Mainland China.
As in most style revolutions, the first to pioneer the daring new figure hugging pants were film celebrities of the day. However in Mainland China, the first people to wear them on the streets were greeted with distaste by the older generation.
This era saw the most dramatic changes in Chinese dress culture. In the late 1970s, many events of cultural significance happened.
The Jiang Qing Shirtwaist Dress
Girls wearing the Jiang Qing shirtwaist dress [base888.com]
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