Statistics show that the market value of online dating reached four billion yuan in China in 2017 and that figure is forecast to grow by 10 percent year-on-year into the next decade.
Meanwhile, the population of single adults in the country has surpassed 200 million.
Prior to the emergence of mobile internet, Chinese parents used to go to match-making gatherings in public places and visit relevant agencies to help their children find suitable candidates.
Up till now, young people have shown great willingness in using various dating apps to find friends and ideal partners in their personal life since they have become highly dependent on smart phones and are preoccupied with their hectic schedules to fit dating around academic studies and work.
The new trend has also attracted huge attention from elderly parents with unmarried adult children.
Therefore, the business of online dating will continue to boom in the future. Its market value is expected to rise to 5.3 billion by 2020, say experts.
So far, many internet-based enterprises have rolled out easy-to-use phone apps and come up with a collection of targeted services in a drive to further expand their market share.
For instance, the scope of Baihe, one of the leading domestic dating websites, has expanded from online dating into the provision of wedding photographers, wedding receptions, wedding ceremonies, wedding-related real estate, psychological counseling and many other services.
Early in 2014, internet-based services contributed to about 40 percent of Baihe's business revenue, according to figures.
Moreover, many online dating websites are expected to invest heavily to tap into the market of online dating in third- and fourth-tier cities, where the demand for such services is estimated to grow further.
(Source: workercn.cn/Translated and edited by Women of China)
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