Li Na Enters SportsPro's Most Marketable Athletes List

May 22, 2014
Editor: Arnold Hou

The world No. 2 female tennis player, Li Na, was named as one of the 50 most marketable athletes by SportsPro, on May 19. [weibo.com]

The world No. 2 female tennis player, Li Na, was named as one of the 50 most marketable athletes by SportsPro, on May 19.

Athletes from across the world were ranked according to their marketing potential, including their value for money, age, home market, charisma, willingness to be marketed, and crossover appeal, over a three-year period from this summer.

As the most successful Asian tennis player ever, Li has become one of the most well-known and marketable athletes in the world. In 2013, Li appeared on the cover of Time magazine, which named her to its annual list of the 100 Most Influential People in the World; Li was one of only four athletes to be named on the list.

Li Na will grace the cover of the May 26, 2014 edition of Time magazine once again, according to Li's brokerage firm IMG Worldwide. In the new edition of Time magazine, readers will read a profile titled "The Passion of Li Na", in which author Hannah Beech describes Li Na to be a world class sports idol, inspiring millions of Chinese people to regard her as an icon of pursuing independent character and freedom of thought.

In 2012, Forbes listed Li as No. 87 in the Forbes Celebrity 100 list. Li, along with fellow tennis player Maria Sharapova, are the only two female athletes who cracked the Top 100 earning list. Li was also ranked No. 5 in the Forbes China Celebrity 100 list. Li is affectionately called "Big Sister Na" among Chinese communities and is considered a "strong, unbending and unyielding" role model.

Li's sponsors, past and present, include Nike, Mercedes-Benz, Taikang Life Insurance, Kunlun Mountains, Häagen-Dazs, Rolex, Samsung, Spider Tech, Crown Limited, Babolat, Visa Inc., and Yili Group.

Formula One driver Lewis Hamilton tops SportsPro magazine's annual survey ahead of Cristiano Ronaldo, Usain Bolt and Sloane Stephens.

(Source: sports.sina.com.cn/Translated by womenofchina.cn)

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