Senior executives of Proya, spokesperson for Proya, and famous actress Tong Liya (L) and head of the UN Women China Office and UN Women Country Program Manager Julia Broussard (R2) attend a press conference held in Hangzhou, capital city of eastern China's Zhejiang Province, on September 12, 2013, during which Proya donated three million yuan (U.S. $489,316) to UN Women. [UN Women Asia & the Pacific]
One of China's leading cosmetic brands, Proya, is to continue work with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) to promote gender equality and women's employment in China, according to CEO of Proya, Fang Yuyou.
While attending the sixth Annual Women's Empowerment Principles (WEPs) event, held at the UN headquarters in New York in March 2014, Fang told reporters that the public welfare program to launched this year consists of two parts: inviting top domestic business schools to give lectures, and selecting pilot enterprises (most of them from the manufacturing industry, where many women workers are employed) to promote CSR policies.
Fang also said that Proya has been making great efforts to become a leader, not just within the cosmetics industry, but, more importantly, a leader in empowering women. The program will be operated under the supervision of the public.
UN Women Executive Director Phumzile Mlambo-Ngcuka also met Fang during the WEPs event, speaking highly of Proya's commitment to gender equality, its strong sense of corporate social responsibility, and its partnering with the international community to make the world a better place.
The WEPs offers guidance to companies on how to empower women in the workplace, marketplace and community. They are the result of a collaboration between the United Nations Global Compact and UN Women, and are adapted from the Calvert Women's Princples. The development of the WEPs included an international multi-stakeholder consultation process, which began in March 2009, and culminated in a launch on International Women's Day in March 2010.
The 6th Annual WEPs event, with the theme of 'Gender Equality and the Global Jobs Challenge,' brought together leaders from business, government and civil society to spotlight business strategies, experience and challenges to enhancing job opportunities for women and expanding access to decent jobs. With more than 670 CEO signatories worldwide, the WEPs provides a roadmap for companies to advance and empower women in the workplace, marketplace and community.
Proya officially became the first private company in China to sign the WEPs in September 2013.
(Source: Zhejiang Daily & UN Women / Translated by womenofchina.cn)
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