Report: Chinese Women's Spending on Skincare Highest Global Average

January 6, 2017
By City LadyEditor: Penny Huang

Investigators recently released a report on global attitudes towards beauty, skincare and cosmetic surgery indicating that China is the country most focused on physical appearances.

The Global Medical Cosmetology Trends Report, conducted by Allergan, a multinational healthcare firm, surveyed 7,700 female respondents aged between 18-65 from 16 countries.

The report proposed a global consensus amongst women that beauty can be defined in two ways–inner beauty, linked to women's qualities such as kindness; and, outer beauty, referring to physical appearance.

Following this norm, the author says that about 41 percent of women worldwide believe that outer beauty is more important, whereas 40 percent believe the converse. Meanwhile, the remaining 20 percent said that, for them, both definitions hold equal weight.

However, about 74 percent of Chinese women linked beauty with physical appearance, topping the figures worldwide, and coming in much higher than the global average.

According to the statistics from Chinese Association of Plastics and Aesthetics, the cosmetic surgery industry in China aims to double its scale by the end of 2019, to expand to a total annual market value of 800 billion yuan (U.S. $115 billion) and rank third in the world.

Also, the report revealed differences in how countries define beauty. Precisely, in China, words like attractive, pretty, stunning and flawless resonate the most in terms of beauty, accounting for 42 percent. In France, a natural, makeup free look was considered as key whereas in Turkey women are more concerned about style and glamor.

When it comes to shopping for skincare, Chinese women, who spend an average of U.S. $85 per month, are leading the way, followed by U.S. $64 for women in Republic of Korea, much higher than the global average of U.S. $37.

Besides, the report further suggests that three-in-four women in China have considered enhancing a specific facial feature medically. Most Chinese women said that "loss of fullness in cheeks" was their biggest beauty concern, followed by "eye issues" and wanting a high nose bridge.

When defining a woman's beauty, skin quality was a defining factor. When asked about what elements contribute most to a woman's outer beauty, skin quality ranked as equally important as body figure, accounting for 56 percent. In addition, words related to skin quality were the most frequently used description of female beauty.

(Source: City Lady/Translated and edited by Women of China)

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