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Women's Federations Search for 'Most Beautiful Families' Nationwide

February 28, 2014
Editor: Sylvia Liu
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Women's federations across China have started to search for the 'Most Beautiful Families' and promoted the campaign in various ways. [mnw.cn]

Women's federations across China have started searching for the 'Most Beautiful Families' by promoting the campaign in various ways.

The promotion was in line with a video and telephone conference held by the All-China Women's Federation (ACWF) in Beijing on February 24, 2014, during which the campaign to find the 'Most Beautiful Families' was officially launched across the country.

In this context, "Beautiful" doesn't refer to physical attractiveness, but references instead a beauty of the mind and spirit, with the hope that this internal beauty is reflected onto the wider society.

In southwest China's Chongqing Municipality, women's federations have used the Internet to popularize the campaign among grassroots women, and encourage them to vote for the candidates online. Local women's federations also integrated the event into the mass line campaign of the Communist Party of China (CPC), promoting a work style that stays close to the people.

Women's Federations in south China's Guangdong Province asked local women's federations highlight the role of more than 20,000 'Women's Homes' while looking for the 'Most Beautiful Families.' The 'Women's Homes' will be decorated with posters and slogans and related symposiums will also be held to recommend candidates.

Guangdong Women's Federation also worked with Tencent (gd.qq.com) to launch a special page for the campaign, and videos were also shot to be broadcast in communities and on buses.

Women's Federations in northwest China's Xinjiang Uygur Autonomous Region held a conference on February 24 to officially launch the campaign within the region. President and Vice President of the Xinjiang Women's Federation Xasiyet Eli and Wang Jianling urged staff of women's federations to take the opportunity to promote family virtue and the core values of socialism, leading local women to pursue their 'Chinese Dreams.'

The campaign to search for the 'Most Beautiful Families' was launched after remarks made by Chinese President Xi Jinping while he met with the newly elected ACWF leadership, with the aim of implementing key points of the 11th National Women's Congress held in late October last year.

During the campaign, the entire population will be encouraged to participate in activities to exchange civilized family traditions, show harmonious aspects of family life and family rituals, to improve ideological and ethical standards as well as scientific and cultural qualities, and help families lead an evidence-based, civilized and healthy life style, so that these civilizational advantages will echo out from families in to wider society.

The ACWF will cooperate with China Central Television (CCTV) and the Information Office of the State Council to search for the 'Most Beautiful Families' through both traditional media and the Internet. An official website and microblog account, where netizens can vote for the candidates, have also been launched to promote the campaign among the public. Women's federations at all levels are also encouraged to recommend candidates to the ACWF.

To date, the ACWF has promoted the campaign logo and has opened the campaign page on the websites of CCTV, Sina, Clady and more. In addition, the campaign microblog has also been linked to on Sina and Tencent's websites.

The final results will be released on May 15, 2014, on the annual International Family Day.

(Source: China Women's News / Translated by womenofchina.cn)

ACWF Launches Campaign to Find China's 'Most Beautiful Families'

The All-China Women's Federation (ACWF) held a video and telephone conference in Beijing on February 24, 2014 to launch and coordinate the campaign to find the 'most beautiful families' nationwide from February to May 2014.

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