Project Promoting Healthy Childbirth Launched in Beijing

April 3, 2015
Editor: Kathy Cao
The launching ceremony [China Women's Development Foundation]

Sponsored by All-China Women's Federation (ACWF) and China Women's Development Foundation (CWDF), a new project aimed at promoting healthy birthing and child-rearing among new mothers officially launched on March 30 in Beijing.

The program aims at providing new transmission methods for the dissemination of knowledge on maternal and children's health, at building up platforms on mobile apps to promote interaction between expectant mothers, and at enhancing doctor-patient relationships for new, expectant parents.

The project is planned to carry forward for 5 years, assisting 10 million pregnant women and families with children under the age of 4. The major focus of the project in 2015 includes research and investigation on the mental health of pregnant women; online and offline activities; and the publicity of maternal and children's health.

Promoting maternal and children's health is one of the major concerns of the CWDF. Given that the transmission of information nowadays relies mainly on the Internet and that mobile phones have become all but a necessity in people's daily life, the CWDF launched the project as a means of looking at Internet technology to meet the needs of new Chinese mothers.

As one of the supporters of the new program, the Beijing Maternal and Child Care Service Center — a renowned specialized maternity hospital in China — has carried out a significant amount of research on the mental health of pregnant women, investigating and analyzing the psychological conditions of expectant mother in different periods.

Yun Qi Ban Lü ("Pregnancy Companion") and La Ma Bang ("Hot-Momma Help") are the most popular apps for pregnant women in China. They serve to provide practical tools and communication platforms for expectant mother, helping them to improve both themselves and their babies through professional knowledge.

(Source: China Women's Development Foundation/Translated and edited by Women of China)

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