During the exchange activity at the local headquarters of UNESCO, Inner Mongolia Women's Federation (IMWF) launched their Busigui Action Plan, which aims to enrich cultural elements in the costume field and help women start up businesses and find jobs.
"IMWF's latest move has presented the outstanding culture of Mongolian costume, added lustre to the Belt and Road initiative and promoted exchange between Chinese women and their counterparts abroad," said an international official.
During the launch, Huda Gula, president of the IMWF; Ao Qi, a professor at Inner Mongolia Normal University; Jiang Ning, head of a research institute under Inner Mongolia Institute of Standardization; and, Na Renhua, founder of a cultural business, delivered speeches and introduced Mongolian costumes.
The France-China Art Exchange Association and IMWF signed a friendly cooperation agreement on reciprocal visits to further promote ethnic costume in France.
Representatives of the permanent missions to the UNESCO of 72 countries including Italy, Japan and Switzerland, the Charles de Gaulle Foundation, office of cultural affairs under the Chinese Embassy in France, and other dignitaries attended the activity.
In the Louvre, where the exhibit was held, IMWF displayed 70 suits of traditional and modern Mongolian costumes, earning high praise from attendees.
Inner Mongolia Women's Handicrafts Association and China-France Costume Chamber of Commerce signed a further friendly cooperation agreement on promoting the development of Mongolian costume and boosting women's incomes.
Officials from several French cultural organizations were present at the show.
The two activities came amid the 40th anniversary of China's reform and opening up, the fifth anniversary of the Belt and Road initiative, and the 12th National Women's Congress, aiming to implement the spirit of the 19th National Congress of the Communist Party of China and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, as well as promoting the national poverty alleviation campaign.
Mainstream media such as China Central Television (CCTV), People's Daily, Xinhua News Agency, Europe Times, and Hong Kong Ta Kung Pao reported on the activities.
Related videos posted on online streaming app Douyin, also known as Tik Tok, garnered over 1 million views.
(Source: Inner Mongolia Women's Federation / Translated and edited by Women of China)
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