|Indra K. Nooyi, CEO of PepsiCo, was awarded the title of 'Water Cellar for Mothers' International Charity Ambassador at a Beijing conference held on October 22, 2014, at the Great Hall of the People. [watercellar.cn]|
Indra K. Nooyi, CEO of PepsiCo, was awarded the title of 'Water Cellar for Mothers' International Charity Ambassador at a Beijing conference held on October 22, 2014, at the Great Hall of the People. It marked the first time that a foreign figure had been named as a charity ambassador for the "Land of Love, Water Cellar for Mothers" project since its launch 14 years ago.
Ms. Nooyi was awarded the title for her tireless efforts in promoting the development of the "Land of Love, Water Cellar for Mothers" project over the last 13 years.
"Land of Love, Water Cellar for Mothers" is a project carried out by the China Women's Development Foundation (CWDF) under the guidance of the All-China Women's Federation (ACWF), in order to help people—especially women—break free from poverty brought on by water shortage.
Areas of western China suffer some of the worst water shortages in the country because of poor natural and geographical conditions. In these regions, people collect rainwater by building underground containers, called water cellars.
Before the "Land of Love, Water Cellar for Mothers" project, many farmers would rely only on poorly constructed water pits, as they could not afford adequate materials, such as concrete. Inevitably, such cellars would soon begin to leak. Serious water shortages cause many hardships, inevitably reducing local farmers' agricultural production and negatively impacting their education. The number of cases of gynecological disease and infant mortality are always high in such areas. Women living in these areas have carried a burden much heavier than women living elsewhere in the country.
The "Land of Love, Water Cellar for Mothers" project was launched with the intent of collecting public donations to build concrete water cellars for those who suffer from serious water shortage in western China.
PepsiCo's support of the project began in 2001, making them one of the first Fortune 500 companies in China to have helped fund the project since it was launched in 2000. By the end of 2013, Pepsi Foundation, PepsiCo, and Pepsi staff had altogether donated 53 million yuan (US $8,675,440), with more than 1,500 water cellars built, more than 170 small-scale safe-water projects newly built or upgraded, more than 90 campus safe-water projects, and 170,000 rural residents provided with safe-water training.
All of these projects have benefited more than 717,000 people across 10 provinces, autonomous regions, or municipalities—including Sichuan, Yunnan, Gansu, Guizhou, Guangxi, Hebei, Qinghai, Shanxi provinces; Inner Mongolia Autonomous Region; and Chongqing Municipality.
(Source: mothercellar.cn//Translated and edited by Women of China)
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