CPC Promotional Video Goes Viral

July 28, 2016
Editor: Amanda Wu
CPC Promotional Video Goes Viral

A poster for the vedio [cctv.com]

A 90-second video promoting the Communist Party of China (CPC) has recently gone viral online, attracting many comments from netizens.

"My heart has melted" and "I didn't think I'd ever become a fan of a CPC advertisement!" were two such thumbs-up responses, according to officials. 

Produced by national broadcaster CCTV (China Central Television), the video titled Who Am I? features six ordinary Party members from different occupations, who are all devoted to their work and ready to lend a hand in daily life. 

Through the lens, their smiles and confidence embody the image of the Party, many viewers said. By virtue of their ordinary stories, the video creatively conveys the idea of "I am the CPC, and I am always with you" through warm and simple camera direction and editing.

The video was first broadcast on CCTV in late June to commemorate the 95th anniversary of the founding of the Party, and later gained popularity on social media. 

It took some 20 days to make from proposal to post-production. The production team traveled to three cities to find the right participants and eventually shot the promo in Shanghai over 72 hours. 

In a bid to reflect reality to the best of their ability, the team repeatedly auditioned citizens before choosing the perfect ones for the part.

(Source: cctv.com/Translated and edited by Women of China)

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