Intangible Culture Heritage Design Exhibition Held in Beijing

October 15, 2019
Editor: Sun Muyao

A bank card released from the Bank of China showcases traditional cultural heritage elements of China. [China Daily]

 

More than 100 cultural products featuring intangible cultural heritage elements were displayed in Prince Kung's Mansion, Beijing, on Monday.

The exhibition was jointly hosted by the Beijing Municipal Culture and Tourism Bureau, the Prince Kung's Mansion Museum, the Central Academy of Fine Arts and the Bank of China.

All of the displays were developed by Hao Ninghui, a professor from the Central Academy of Fine Arts.

More than 100 cultural products featuring intangible cultural heritage elements were displayed in Prince Kung's Mansion, Beijing, on Monday. [China Daily]

 

In particular, Hao has applied distinctive intangible cultural elements, such as shadow play, swallow kite (kites made to look like shallows), tiger shield (traditional type of shields with a tiger painting on the surface), Peking Opera and lion dancing, to eight bank cards from the Bank of China.

The latest shell LED and translucent technologies have been applied in making those cards.

Hao hopes his work on the bank card design can help publicize intangible culture heritage.

Intangible culture products can be widely accepted and consumed only through innovation and integration with modern lifestyles, Hao said at the exhibition.

Authorities are counting on the design by the Central Academy of Fine Arts and the service network of the Bank of China to popularize intangible cultural heritage in the capital.

Bank cards released from the Bank of China showcases traditional cultural heritage elements of China. [China Daily]

 

More than 100 cultural products featuring intangible cultural heritage elements were displayed in Prince Kung's Mansion, Beijing, on Monday. [China Daily]

 

(Source: chinadaily.com.cn)

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