General Guidelines
With few exceptions, good business relationships are built upon strong
personal relationships. Selecting an appropriate and proper gift requires
knowledge and sensitivity. The art of gift giving is a tradition that has been
around for a long time. There exists an excellent suggestion is avoiding giving
something people already have.
It is appropriate to bring a gift, particularly something representative of
your town or region, to a business meeting or social event. A gift should always
be wrapped, but avoid plain black or white paper because these are the colors of
mourning.
Present the gift with both hands as a sign of courtesy and always mention
that this is only a small token of appreciation. Do not expect your gift to be
opened in your presence. This indicates that it is the thought that counts more
than the material value. Lucky numbers are 6 and 8 (especially in a series, such
as 66 or 888).
Prepare a list of items that represent your local culture, region, country,
company. Keep a detailed list of gifts that you have presented, and the names of
recipients. Duplicating gifts shows lack of thoughtfulness. Keep a detailed list
of gifts you have received. This is very helpful when preparing thank you
letters, and it is an excellent way to evaluate relationships.
The Chinese will refuse a gift at first before finally accepting according to
Chinese culture. You will have to continue to insist. Once the gift is accepted,
express gratitude. You will be expected to go through the same routine if you
are offered a gift.
In the presence of other people, never present a valuable gift to one person.
This gesture will cause only embarrassment, and possibly even problems for the
recipient, given the strict rules against bribery in Chinese business culture.
Do not take any photograph of any gift giving unless it is a symbolic gift
presented to the organization as a whole.
Giving a gift to the entire company, rather than an individual, can be
acceptable in Chinese business culture. Make sure that all business negotiations
be concluded before gifts are exchanged.
Specify that the gift is from the company you represent. If you can, explain
the meaning of the gift to the receiver. Present the gift to the leader of the
Chinese negotiating team. Do not get anything that is obviously expensive, so
that the company will not feel obliged to reciprocate.
Valuable gifts should be given to an individual only in private and strictly
as a gesture of friendship. Make sure that the gifts given to people of the same
level of importance are equitable or of similar grade. Somehow, they may find
out later, and the difference may lead to strains in your relationship.
Do not wrap a gift before arriving in China, as it may be unwrapped in
Customs. If possible, have your gifts wrapped in red paper, which is considered
a lucky colour. Plain red paper is one of the few “safe” choices since a variety
of meanings, many of which are negative, are attributed to colours in Chinese
culture.
Pink and gold and silver are also acceptable colours for gift wrap. Wrapping
in yellow paper with black writing is a gift given only to the dead. Also, do
check the variations from region to region about colours. Provide cultural
training for employees who are responsible for making gift selections, and/or,
work with cultural experts that can make suggestions, or review your corporate
gift giving programs.
Appreciated Gifts
a good cognac, or other fine liqueur
a fine pen [not a pen with red
ink--writing in red ink symbolizes severing ties
solar calculators
kitchen gadgets
stamps, if the recipient is interested in them [stamp
collecting is very popular here]
a cigarette lighter, assuming the recipient
is a smoker
Often, gifts are not opened in the presence of the giver.
Acceptable gifts for a company include items from your country or city, such
as handicrafts, or an illustrated book. Be sure to bring a supply of these items
with you, so that you can reciprocate if it happens that you are presented with
a gift.
A banquet is usually a welcome gift; since it's likely you will be invited to
one, you will have to follow Chinese business protocol and reciprocate. In some
parts of China, although senior local officials host the welcoming party, you
might be expected to pay for the cost of the banquet. Check this out and be
prepared.
Gifts of food are acceptable, but not at dinner parties or other occasions
where appetizers and meals will be served. Candy and fruit baskets, however, are
acceptable as thank-you gifts sent after these events.
Eight is considered one of the luckiest numbers in Chinese culture. If you
receive eight of any item, consider it a gesture of good will. Six is considered
a blessing for smoothness and problem free advances. Four is a taboo because it
means 'death'. Other numbers such as '73' meaning 'the funeral' and '84' meaning
'having accidents' are to be avoided.
Gifts to Avoid
Never give sharp objects such as knives or scissors as they would signify the
cutting of a relationship. As a gesture of friendship, if you do want to give
these items as a gift, ask your friend to give you a very small amount of money,
such as 10 cents or One RMB in return for this gift. By doing so, you would have
'sold' it to him rather than given it to him.
The following items are to be avoided as they are associated with
funerals:
Straw sandals
chrysanthemums
clocks
handkerchiefs
umbrella or
white flowers
four of any item [the Cantonese word for "four" sounds
similar, in the same language, to "death"
gifts or wrapping paper in white,
black, or blue
(Source: China-window)