Long Kuan is another one of those female
singer songwriters who has been making the world more beautiful with her voice
and her music, and in this case more literally. After three years of absence
from the music scene she is releasing an single promoting environmental
protection, called "Queen of Lohas". LOHAS (Lifestyle Of Health And
Sustainability) is a demographic that refers to the market of those who support
sustainable living, "green" ecological initiatives, a growing demographic in
China.
Since the breakup of the duo "Long Kuan Jiu Duan" (names of the
two members put together) three years ago, Long Kuan signed with Mai Tian Music
(an indie music label under Hua Yi Entertainment) last year and has been
planning a high-profile comeback. This comes now in the form of her new song
"Lohas Queen" which recently topped the charts for mainland singers, according
to prominent Chinese music program, "Yin Yue Feng Yun Bang", beating out the
likes of Pu Bajia, Xue Zhiqian, and others with huge fanbases showing that
Chinese indie is indeed being more and more prominent in Chinese
mainstream.
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Indeed, Long Kuan has an endorsement deal with LOHAS magazine,
whose annual special issue will come with her single "Lohas Queen", and promote
the idea that everyone is a "Lohas Queen". For this concept Chinese women have
been photographing themselves doing ordinary daily things like bike riding,
baking, and watering plants showing that even in the little details one can be
the Queen of Lohas, and that such a lifestyle is not a burden; it simply means
living a healthy and happy lifestyle. It seems like quite the perfect
combination of a meshing of commercialism, music and strong ideals for the
vegetarian singer, who supports environmentally-friendly actions.
Long Kuan says, "I hope everyone can listen to this music, and
help me, and help the earth. Help those all those children to still have the
opportunity to realize their dreams. Help all those cute and animals. Help
yourself, and those you love in this time of global warming, in a time of
crisis. Thank you."
Soon she will take part in the huge concert in the "Birds Nest"
Olympic stadium organized by Chinese music producing giant, Zhang Yadong,
for which she's already started rehearsals. Quite the honor, although nothing
unbefitting a Queen.
(Source: Cfensi Wordpress)
